What better way to do it than put a live person in front of them? She saw her 13-year-old daughter using video chat on a vacation out West, talking with her friends back East, and decided she had to apply it to market research. Geltman, who uses Oo Voo, which allows recording as well as up to six people on camera at one time, believes people are more comfortable and honest, as well as more accessible, in video-chat market research.
Time-crunched professionals, a desirable demographic for marketers, are more likely to video chat than drive to a focus-group location, for instance, and she can combine people from across the country into one group.
Dwarfed by Skype Oo Voo's 11 million users, half in North America, are made up of several key groups: teens and young adults; 65-plus users connecting with family; and young and middle-age professionals using it for both business and personal video chats.
Of course, Oo Voo is dwarfed by competitor Skype, with more than 520 million worldwide users, about 20% of those in the U. Other internet giants such as Google and Yahoo also have video-chat services, along with other standalones such as Pal Talk and Tok Box.
"If I'm talking to women in their kitchens, they'll do things like walk over and get products or appliances to show me. You are moving into their turf, so you get a little snapshot of what it really is." That's also the idea behind video-based focus-group alternative Qual Vu, which has conducted far-flung research for Procter & Gamble, Unilever, Kraft, Microsoft and Kimberly-Clark.
A version in testing would enable the camera to automatically scan for faces in the room and zoom into them.
It may also have a stand that props up the 13 to 15-inch screen, like the Samsung Galaxy View.
News media have begun to use desktop technologies like Skype to provide higher-quality audio than the phone network, and video links at much lower cost than sending professional equipment or using a professional studio.
More popular videotelephony technologies use the Internet rather than the phone network, even accounting for modern digital packetized phone network protocols, and even though videotelephony software commonly runs on smartphones.